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VAKIFBANK
2011
ANNUAL REPORT
60
Corporate Banking
VakıfBank meets all the corporate
banking product and service needs of
its customers with its specialized sales
and operations personnel, broad product
portfolio, extensive branch network,
advanced technology infrastructure and
efficient business processes.
In 2011, VakıfBank adopted the strategy
of restructuring its balance sheet along
business lines. To this end, Corporate
Banking developed a strategy and
action plan that emphasized improving
asset quality and profitability, selecting
customers and transactions judiciously,
and in particular focusing on clients
who use a large number of products.
With this approach, Corporate Banking
significantly increased the number of
its clients, its cross-selling volume,
and its profitability as a business line.
VakıfBank’s corporate banking customer
base increased nearly 18% in 2011.
Acquisition of new customers
One of the Bank’s strategic targets
is to grow and acquire market
share in the SME and medium-size
enterprise segments. VakıfBank
used a wide variety of offerings to
achieve this objective, including
direct debit system, card-based
collection systems, dealership letter
of guarantee agreements covering
the dealer and supplier networks of
corporate customers, and wholesale
payment systems. The Bank is striving
to become the primary bank of
corporate customers, their affiliates
and subsidiaries. In addition, VakıfBank
acquired numerous new customers
among supplier and dealer firms,
and companies in other areas of the
financial value chain.
As a result of this strategy, the Bank’s
reference customer acquisition rose
244%. Reference customers are those
firms which are either suppliers/
dealers of existing corporate customers,
or which operate in other areas of the
financial value chain.
Efficient corporate banking
operations and becoming the
primary bank of customers
VakıfBank provides corporate banking
products with a customer, marketing
and sales orientation, offering tailor-
made services for each firm while
viewing customers as long-term
business partners.
During the year, VakıfBank worked
to realize its vision of becoming the
primary banking partner of its corporate
customers and captured a larger share
of their transaction volume.
Despite fluctuations in the global
economy in 2011, the Bank maintained
its high asset quality and continued to
provide loans to efficient, healthy real
economy companies.
VakıfBank pursued a proactive policy in
financing the high value added projects
of its corporate customers that increase
production and employment for the
country. The Bank also created funding
facilities, long-term cash and non-cash
loans, to meet the investment needs
of its clients, particularly in the areas of
energy and privatization.
VakıfBank efficiently services its
corporate clients who are responsible
for Turkey’s foreign trade volume with
a rich portfolio of high quality products.
The Bank’s competitive advantages
in foreign trade include an extensive
international correspondent network,
specialized sales and operations staff,
the latest foreign trade business flow
processes and an advanced technology
infrastructure. As a result, the Bank
increased the number of its foreign
trade customers and business volume
significantly in 2011.
2011 Operations
VakıfBank’s corporate banking
customer base increased nearly
18% in 2011